Combined Performance: $4,059.61 total spend generated 51 tracked conversions (24 Meta leads + 22 Google conversions + 5 Bing conversions) plus 23 tracked phone calls, bringing total measurable actions to 74 at a blended cost per action of $54.86.
Meta Meta Ads Performance
Impressions
481,401
Website Leads
24
CTR (All)
1.51%
Amount Spent
$1,184.07
Cost per Lead
$49.34
24 leads total
Ad Set Breakdown
Ad Set
Page Views
Leads
Purchases
Cost/Lead
Spend
CTR
PBU Sales Ad Set
596
19
141
$15.34
$291.50
3.84%
EXPLORER Ad Set
606
2
1
$89.28
$178.55
1.01%
CASA Ad Set - V2
517
1
0
$182.20
$182.20
3.77%
INFINITE Ad Set
816
1
275
$180.39
$180.39
1.59%
VENTURE Ad Set
172
0
10
—
$175.63
0.69%
VENTURE GO Ad Set
162
1
5
$175.80
$175.80
0.78%
TOTAL
2,869
24
432
$49.34
$1,184.07
1.51%
Top Performer — PBU Sales Ad Set: Generated 19 of 24 total leads (79%) at just $15.34 per lead with the highest CTR of 3.84%. The PBU 1 ad creative alone drove 18 website leads at $13.88 cost per lead — the clear winner this month.
Opportunity: The EXPLORER, CASA, and INFINITE ad sets each spent $178–$182 but generated only 1 lead apiece. Consider reallocating budget toward PBU Sales to maximize lead volume at the lowest cost.
Top Meta Ad Creatives
Ad Name
Impressions
Link Clicks
CTR
Leads
Cost/Lead
Spend
PBU 1
28,405
668
3.91%
18
$13.88
$249.79
INFINITE Ad
113,112
1,376
1.59%
1
$180.39
$180.39
EXPLORER Ad
88,143
1,267
1.01%
2
$89.28
$178.55
CASA REEL V2
50,482
1,599
3.77%
1
$182.20
$182.20
VENTURE GO Ad
93,781
767
0.78%
1
$175.80
$175.80
PBU 3
1,083
19
2.86%
1
$12.28
$12.28
Google Google Ads Performance
Impressions
64,133
Conversions
22
Phone Calls
23
CTR
2.47%
Total Cost
$2,451.36
Campaign Breakdown
Campaign
Budget
Impr.
CTR
Calls
Conv.
Cost/Conv.
Cost
PMax || Products
$10
21,964
2.00%
3
5
$86.12
$430.61
PMAX CAMPAIGN | CASA
$10
25,032
1.73%
3
0
—
$436.62
Software Ads
$10
5,516
2.77%
1
0.5
$851.73
$425.06
Event Services
$15
1,669
8.45%
6
8.5
$39.75
$337.81
Search | Sports Activations
$10
1,290
5.43%
2
0
—
$303.81
Sales-Performance Max-1
$10
6,164
3.76%
7
7
$42.26
$295.83
PPU/PBU, Search
$5
382
7.59%
0
0
—
$108.94
Search || M.M.
$2
1,531
2.61%
0
0
—
$60.83
SEARCH CAMPAIGN | CASA
$1
371
7.28%
0
0
—
$30.34
Photobooth, Search
$1
214
10.75%
1
1
$21.52
$21.52
Sports Activations | PMax
$10
0
0%
0
0
—
$0
TOTAL
—
64,133
2.47%
23
22
—
$2,451.36
Top Performers:
— Event Services led with 8.5 conversions and 6 phone calls at $39.75/conv — the best CPA across all Google campaigns.
— Sales-Performance Max-1 delivered 7 conversions + 7 calls at $42.26/conv — strong PMax performance.
— Photobooth Search was the most efficient at $21.52/conv with a 10.75% CTR.
Opportunity: PMAX CAMPAIGN | CASA generated 0 conversions on $436.62 spend despite high volume (25,032 impressions). The budget may be better allocated to Event Services or Sales PMax, which are converting at significantly lower CPAs.
Top Keywords by Conversions
Keyword
Impressions
Clicks
CTR
Conversions
Avg. CPC
ai photo booth
2,559
54
2.11%
4
$3.09
la photo party
179
74
41.34%
3.5
$1.32
party booth rental
869
36
4.14%
1
$3.55
la photobooth
8
4
50.00%
1
$0.91
digital photo booth software
1,369
49
3.58%
0.5
$2.20
Keyword Insight: "ai photo booth" is the top converting keyword (4 conversions at $3.09 CPC). Branded searches ("la photo party", "la photobooth") together drove 4.5 conversions at ultra-low CPCs ($0.91–$1.32), showing strong brand awareness.
Bing Microsoft Ads Performance
Impressions
29,300
Conversions
5
CTR
2.26%
Cost
$424.18
Cost per Conv.
$84.84
Campaign Breakdown
Campaign
Status
Impressions
CTR
Conv. Rate
Conversions
Cost/Conv.
Cost
Search | Sports Activations
Active
12,550
1.39%
0%
0
—
$152.43
Software Ads || Bing
Active
4,786
3.82%
1.09%
2
$52.73
$105.46
Event Services || Bing
Budget Paused
5,820
2.94%
1.75%
3
$29.32
$87.95
Search || Bing
Paused
6,144
2.16%
0%
0
—
$78.34
TOTAL
—
29,300
2.26%
—
5
$84.84
$424.18
Event Services || Bing was the top Bing converter — 3 conversions at $29.32/conv before its budget was paused. Software Ads || Bing delivered 2 conversions at $52.73/conv.
Note: Search | Sports Activations spent $152.43 with 0 conversions on Bing. The Sports Activations audience may respond better on Google/Meta where we've seen more engagement.
Work Work Completed in April
SEOSearch Engine Optimization
Created SEO report for 3 webpages
Conducted keyword research for new event-related pages
Google AdsGoogle Ads Management
Reviewed and optimized Google Ads campaign performance for April
Monitored keyword bids and adjusted CPCs for top-performing terms
Added negative keywords to reduce wasted spend
Launched and monitored Sports Activations search campaign
Meta AdsMeta Ads Management
Reviewed Meta Ads performance and optimized budget allocation across ad sets
Monitored PBU Sales ad set lead generation and creative performance
Analyzed creative-level metrics to identify top-performing ads
BingMicrosoft Ads Management
Managed Microsoft Ads campaigns and paused underperforming campaigns
Monitored Software Ads and Event Services conversion performance on Bing
ContentContent & Creative
Created new ad creatives for Meta campaigns (PBU, EXPLORER, VENTURE series)
Developed Sports Activations ad copy for Google and Bing search campaigns
ReportingReporting & Analytics
Compiled April monthly performance report across all ad platforms
Tracked cross-platform conversion attribution and phone call data
Insights Key Takeaways & Recommendations
1. PBU Software Ads Are the Clear Winner on Meta
The PBU Sales ad set generated 79% of all Meta leads (19 of 24) at $15.34/lead — over 5x more efficient than other ad sets. The PBU 1 creative specifically drove 18 leads at $13.88/lead. Scaling this ad set should be the top priority for May.
2. Event Services Is the Google MVP
The Event Services campaign delivered 8.5 conversions + 6 phone calls at $39.75/conv with an 8.45% CTR — the strongest Google campaign by every measure. This campaign benefits from high-intent queries and should receive additional budget.
3. CASA Campaigns Need a Rethink
Across Google and Meta, CASA campaigns spent $618.82 combined with only 1 Meta lead and 0 Google conversions. We recommend testing new creative angles or pausing CASA to redirect budget toward PBU and Event Services.
4. Sports Activations — High Impressions, Low Conversions
Sports Activations on Google ($303.81, 0 conversions) and Bing ($152.43, 0 conversions) totaled $456.24 with no tracked conversions. These campaigns may need landing page optimization, tighter keyword targeting, or more time to mature as a newer market for LAPP.
5. "AI Photo Booth" Is a Breakout Keyword
This keyword delivered 4 conversions at just $3.09 CPC — the top converting non-branded keyword. Consider creating dedicated landing page content and ad copy around AI-powered photo booth experiences to capitalize on this growing search trend.
Recommended Next Steps for May
Scale PBU Sales ad set budget on Meta to capture more leads at the $15/lead range
Increase Event Services campaign budget on Google Ads given strong CPA performance
Evaluate pausing or restructuring CASA campaigns across all platforms
Re-enable Event Services || Bing which was budget-paused despite $29.32/conv
Build a dedicated "AI Photo Booth" landing page to capitalize on top keyword
Review Sports Activations strategy — test new creative and landing pages
Create fresh ad creatives for May refresh across Meta ad sets